Department of Mass Communications
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Browsing Department of Mass Communications by Author "Oketunmbi, E.O."
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- ItemOpen AccessAfrican Traditional Communication Systems and Nigeria’s 20-2020 Development Goals(College of Management Sciences, Al-Hikmah University, Ilorin, 2013) Oketunmbi, E.O.Introducing ATCOMS as an acronym to African traditional communication systems, this paper discussed the concepts and channels of indigenous communication on the continent. To realize the objectives of Nigeria's 20-2020 development goals, the paper also suggests the adoption of a multi-format and multi-channel communication approach that involves the integration of ATCOMS with the mass media communication strategies. It concludes that ATCOMS is a people oriented, participatory, and popular phenomenon in Africa. Therefore, it recommends the incorporation and exploitation of ATCOMS in NV 20-2020 and notes that such a step will be a right one in the right direction.
- ItemOpen AccessCommunication Techniques for Security and National Development in Contemporary Nigeria(College Press, Ibadan, Nigeria, 2014) Oketunmbi, E.O.; Ajilola, B.An issue of global concern, and a cause of great worry to all and sundry in Nigeria, security is a crucial factor in any attempt at national development. Therefore, this paper diagnoses and decries the state of security and development in Nigeria. Adopting and adapting the systems theory, the paper examines the interplay among national development, communication, and security. It argues that development, communication, and security are analogous to a vehicle, its engine, and its fuel respectively. Mutual inclusiveness rules in the scheme of things in a system of a vehicle propelled by an engine, which in turn is sustained by a fuel. The same principle applies equally to Nigeria because national development cannot occur unless there is communication to propel it, and security to sustain it. To tackle the problem, the paper proffers a communication-oriented solution based on development communication models that had succeeded in other contexts and societies.
- ItemOpen AccessCompetitive Marketing and Advertising in Nigeria: An Overview of Concepts, Strategies, and Effects(Al-Hikmah University, Ilorin, 2013) Oketunmbi, E.O.This paper discusses the concepts, strategies and effects of competitive marketing and advertising in the context of deliberate, ruthless, and persistent industrial rivalry in Nigeria. While analysing the gains and pains of competition to society, the paper advises the general public to be wary of the antics of marketing competitors, and urges government regulatory agencies to sanction erring organisations appropriately. It also reminds competing marketers and advertisers of their debt of corporate social responsibility to Nigerians and admonishes them to jettison deception and mediocrity for brand excellence, fair and responsible competition.
- ItemOpen AccessCultural Imperialism Theory and Mass Communication Research: A Critical Review(Forum for Communication and Media Research, Department of Theatre Arts and Mass Communication, Faculty of Arts, University of Benin, Benin, 2013) Oketunmbi, E.O.This paper explored the origin, basic postulations, and selected scholars’ comments on the cultural imperialism theory. Based on the five-item scale consisting of scope, testability, parsimony, utility, and heurism proposed by Julia Wood (1997: 55), this paper attempted a critical evaluation of the cultivation theory and concluded that it is a huge success in heurism, considering the intense and immense global debates it had generated and sustained for almost a century. The paper therefore recommended it as such to mass communication scholars and policy makers who are interested in the preservation of local cultures, with emphasis on the point that the subtle cultural modification potentials of foreign media contents is a living reality.
- ItemOpen AccessDysfunctional Home versus Educational Attainments among Selected Mass Communication Undergraduates at University of Ilorin(College of Education, Al-Hikmah University, 2014-12-01) Ajilola, B.A.; Oketunmbi, E.O.; Olakunle, E.O.It is an established fact that children everywhere attain and maintain different levels of performance in academic activities due to the interplay of myriad factors including the marriage statuses of children’s biological parents. Therefore, the paper used the survey research method and a structured questionnaire to determine whether the dysfunctional home syndrome might be a factor in academic performance among the entire members of the University of Ilorin Mass Communication Class of 2012. Findings showed that there is no significant correlation between dysfunctional home and respondents’ academic attainments. The paper therefore recommends that children from dysfunctional homes should note that an undesirable family background does not necessarily constitute a barrier to the attainment of academic excellence. The paper also recommends that other researchers should verify the study by replicating it with larger samples drawn from the six geo-political zones in the country.
- ItemOpen AccessGains and Pains of Liberalization of Broadcasting in Nigeria: A Critical Assessment(School of Communication and Information Sciences, Olabisi Onabanjo University, Ago Iwoye, 2006) Oketunmbi, E.O.Taking a swipe at common misapplications of concepts like deregulation, privatization, and commercialization in describing the contemporary situation of broadcasting in Nigeria, and arguing that the concept of liberalization best describes the current state of that industry in the country, the paper examines the benefits and problems that came in the wake of that epoch. And observing that the merits of liberalization outweigh their demerits, the paper recommends that the NBC should step up its regulatory role. And while calling on broadcast stations to restrict their signals to allotted frequencies, the paper also charges them to accord the greatest priority to educational programmes.
- ItemOpen AccessIdentifying and Using Variables in Mass Communication Research in the Humanities and Social Sciences(Department of Mass Communication, University of Lagos, Akoka, 2018-06-01) Oketunmbi, E.O.; Aderibigbe, A.A.This paper recognises that mass communication research is tilting increasingly towards quasi scientific research methods, despite its multidisciplinary background. The tilt is a response to the global trend of rising bias against the humanities and social sciences, in favour of the pure sciences and technology. However, a vital point in the adaptation of the scientific method to communication research is the mastery and application of the concept of variable. This paper therefore explores the nature of research per se in human aspirations, in addition to the basic types, characteristics, and the pivotal role of variables in mass communication research. To demonstrate the presence of variables in all major stages of the research process, the paper also selectively reviews two published research reports, and concludes with a discussion of some pitfalls to avoid while working with variables.
- ItemOpen AccessThe Influence of Abule Oloke Merin Radio Drama in the Crusade against HIV and AIDS/STDS in Nigeria(Faculty of Communication and Information Sciences, University of Ilorin, Ilorin, 2013-01) Akinwande, A.J.; Oketunmbi, E.O.This paper sought to determine the influence of the Abule Oloke Merin radio-drama series in promoting behavioural changes in matters concerning HIV/AIDS/STDs among 247 purposively selected regular listeners. Data analyses and interpretations revealed that the series were effective in promoting behavioural changes. Only a 14.6% minority preferred other media to radio and demographic variables contributed to the influence of the programme. Conclusion is that whenever Nigerian youths are the targets of communication innovations, the edutainment and infotainment strategies of harmoniously blending education or information with entertainment is a necessary pre-condition for success. Flowing from this, we recommend that development communication planners should use more media units in more broadcast stations in combination with the media preferred by a minority of the study's respondents.
- ItemOpen AccessNewspaper On-Air and On-Line: Boom or Doom to Readership among Journalism-Educators?(Al-Hikmah University, Ilorin, 2015-06-01) Oketunmbi, E.O.Journalism-educators are concerned that there may be a phenomenal decline in newspaper readership in Nigeria. On the assumption that this could be true, this study sought to determine whether newspapers reviews programmes in the broadcast media and the availability of newspapers on the Internet are causal factors. Guided by seven research questions, the study purposively sampled 40 journalism-educators from five institutions in Ilorin, Malete, and Offa metropolises of Nigeria. Relevant literature suggests that on-air and on-line newspapers would reduce readership of hardcopy newspapers. Nevertheless, analysis of results through simple percentages showed that respondents read hardcopies almost as regularly as they patronize newspapers reviews programmes on air, but less than half of them read on-line versions regularly. Therefore, there is no declining newspaper readership among journalism-educators. Furthermore, if the basic assumption of declining newspaper readership is indeed true, the causes must lie elsewhere in the country’s newspaper clientele. The paper recommends that other researchers may verify the findings here with larger cross-country samples.
- ItemOpen AccessTrend in ICT and Its Impact on Mass Communication(Department of Mass Communication, Olabisi Onabanjo University, Ago Iwoye, 2005-06) Oketunmbi, E.O.This paper identifies a new, dynamic, and triangular trend in mass communication media selection and uses. It describes the phenomenon under the newly coined terms of combimediasm, supplemediasm; and substimediasm. The effects of the phenomenon on the mass media, mass communicators, mass media owners, and mass media audience were analyzed to arrive at the conclusion that, in the main, Information Communication Technology has been a blessing to mankind.
- ItemOpen AccessWith or Without Honours: Issues and Concepts in Mass Communication Bachelors Degree Results(Al-Hikmah Journal of Education, 2015-12-01) Oketunmbi, E.O.This paper concedes the naturalness of the euphoria rookie scholars often experience upon receipt of a letter of offer of admission into a university to pursue the academic degree of bachelors in mass communication. Nevertheless, the paper asserts the necessity of moving quickly away from the euphoria of admission to setting and working towards the goal of academic excellence. To achieve the goal of academic excellence, the paper identified 12 vices to shun and 12 corresponding virtues to adopt. The paper also discusses bachelors’ degree results, related concepts and formulas as well as their relevance to the process of computation of mass communication bachelors’ degree results. Finally, the paper concludes that attitude determines altitude in life and recommends that all academic activities be taken seriously ab initio.