Trend in ICT and Its Impact on Mass Communication
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Date
2005-06
Authors
Oketunmbi, E.O.
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Mass Communication, Olabisi Onabanjo University, Ago Iwoye
Abstract
This paper identifies a new, dynamic, and triangular trend in mass communication media selection and uses. It describes the phenomenon under the newly coined terms of combimediasm, supplemediasm; and substimediasm. The effects of the phenomenon on the mass media, mass communicators, mass media owners, and mass media audience were analyzed to arrive at the conclusion that, in the main, Information Communication Technology has been a blessing to mankind.
Description
Staff publications
Keywords
Mass communication , Media selection , Information Communication Technology , Combimediasm , Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communication
Citation
Oketunmbi, E. O. (2005). Trend in ICT and Its Impact on Mass Communication. Journal of Communication and Society. Department of Mass Communication, Olabisi Onabanjo University, Ago Iwoye 1(1), 36-50.