Digital literacy and entrepreneurial returns among small business owners in Lagos state, Nigeria
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Date
2019-04-17
Authors
Ojeomogha, T.O.
Journal Title
Journal ISSN
Volume Title
Publisher
Policy review and curriculum development
Abstract
Digital literacy is fundamentally changing business models, how work is performed and managed, and the kind of skills needed in the workplace. It is also changing the expectations we have of business owners' traditional leadership skills and models which are no longer enough to foster market-leading innovation and entrepreneurial returns. In view of this, the study set out to assess the effect of digital literacy on the entrepreneurial returns of small scale business owners in Lagos state. Data were gathered through a researcher's constructed structured questionnaire titled "Digital literacy and Entrepreneurial Returns of Small Business Owners". Three research questions were raised, analyzed, and tested for the study. Findings from the study revealed that digital literacy has a great influence on entrepreneurial returns of small scale business owners in Lagos state. The study employs a cross-sectional survey using a self-report questionnaire, Analysis of Variance ANOVA, linear regression, and multiple regression analysis techniques to examine 250 survey responses. The reliability of the instrument was established with the Cronbach Alpha method which yielded a reliability coefficient of 0.839. The result is consistent with earlier researches that digital literacy has a significant influence on small business owners' entrepreneurial returns. The study also finds out that social networking services have a positive significant effect on entrepreneurial returns of small business owners. In the same vein, digital literacy influence on the productivity of small scale business. Based on the findings of the study, therefore, recommended that small business owners need to go for technology development through either technology transfer or technological innovations through seminars and workshop this will increase the entrepreneurial return digital literacy on employee productivity. The government should reinvent the future of small business owners by extending her current education reforms to make it more functional, digital literacy, relevant, need-oriented, and driven. Emphasis should be on social networking services (such as Facebook, Whatsapp, Youtube), on how they can be used to foster entrepreneurial returns among small business owners.
Description
Keywords
Digital literacy, Productivity, Entrepreneurial returns, Small business owners
Citation
Ojeomogha, T.O. (2019). Digital literacy and entrepreneurial returns among small business owners in Lagos state, Nigeria. Education and Science Journal of Policy Review and Curriculum Development, 9(2), 1-11.