Political Advertising in Nigeria’ Emerging Democracy
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Date
2008
Authors
Tejumaiye, J. A
Journal Title
Journal ISSN
Volume Title
Publisher
Lagos state University: Department of Economics
Abstract
Political advertisement began in Nigeria in 1963, when the late Chief Obafemi Awolowo of the Action Group [AG] political party used skywriting advertising during rallies to send campaign messages prelude to the 1964 General Elections. This study traces the emergence of political advertising in Nigeria’s emerging democracy from independence in 1960 till the year 2007. Emphasis was placed more on political advertising in 2007. The study examines the political peculiarities of Nigeria and concludes that political advertising played the role of mobilizing the electorates to vote as well as making the electorates’ conscious of political events
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Keywords
Political Advertising, Emergence, Nigeria
Citation
Social Sciences and Humanities Review, Volume 3