Political Advertising in Nigeria’ Emerging Democracy

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dc.contributor.authorTejumaiye, J. A
dc.date.accessioned2022-01-20T00:53:32Z
dc.date.available2022-01-20T00:53:32Z
dc.date.issued2008
dc.description.abstractPolitical advertisement began in Nigeria in 1963, when the late Chief Obafemi Awolowo of the Action Group [AG] political party used skywriting advertising during rallies to send campaign messages prelude to the 1964 General Elections. This study traces the emergence of political advertising in Nigeria’s emerging democracy from independence in 1960 till the year 2007. Emphasis was placed more on political advertising in 2007. The study examines the political peculiarities of Nigeria and concludes that political advertising played the role of mobilizing the electorates to vote as well as making the electorates’ conscious of political eventsen_US
dc.description.sponsorshipself sponsoren_US
dc.identifier.citationSocial Sciences and Humanities Review, Volume 3en_US
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/10585
dc.language.isoenen_US
dc.publisherLagos state University: Department of Economicsen_US
dc.subjectPolitical Advertising, Emergence, Nigeriaen_US
dc.titlePolitical Advertising in Nigeria’ Emerging Democracyen_US
dc.typeArticleen_US
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