Tourism Potentials of the National Iwa ji Festival in Igbo-Ukwu Southeast Nigeria

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dc.contributor.authorOkoye, O.C.
dc.date.accessioned2022-09-27T10:27:16Z
dc.date.available2022-09-27T10:27:16Z
dc.date.issued2020
dc.descriptionScholarly articleen_US
dc.description.abstractFestival tourism is one of the mainstays of the tourism industry in many countries. In Igbo-Ukwu Anambra State Nigeria, Mbido Igbo Cultural Association, an organization that champions the revival, preservation and promotion of Igbo arts and cultural heritage has repackaged Iwa ji festival for the promotion and sustainability of Igbo culture and tourism development. Iwa ji festival is celebrated annually in honor of the Supreme God and other divinities for the gift of the new yam. This paper examines the tourism potentials of the festival. It was established that events during the festival such as yam competition, wrestling competition, exhibitions in National Museum, National Gallery of Art, and Centre for Black African Art and Civilization (CBAAC) have the propensity to attract international and national tourists if properly repackaged. It was also noted that quality social facilities such as good road network, and accommodation as well as the hospitality of the host community are equally essential for tourism development. The paper offered recommendations on how to upgrade the National Iwa ji festival to international standard. Qualitative method was utilized in data collection and the data collected were analyzed descriptively.en_US
dc.identifier.citationOkoye, Obiageli. C. 2020. Tourism Potentials of the National Iwa ji Festival in Igbo-Ukwu Southeast Nigeria. Journal of Tourism and Heritage Studies, 9(1):46-63.en_US
dc.identifier.issnL: 2384-5740
dc.identifier.urihttps://ir.unilag.edu.ng/handle/123456789/11542
dc.language.isoenen_US
dc.publisherAssociation for Tourism Development in Nigeria.en_US
dc.relation.ispartofseries;9(1):46-63.
dc.subjectNational Iwa ji festival, Tourism, Mbido Igbo Cultural Association, Igbo-Ukwu, Festivalen_US
dc.subjectNational Iwa ji festivalen_US
dc.subjectTourismen_US
dc.subjectMbido Igbo Cultural Associationen_US
dc.subjectIgbo-Ukwuen_US
dc.subjectFestivalen_US
dc.subjectResearch Subject Categories::SOCIAL SCIENCESen_US
dc.titleTourism Potentials of the National Iwa ji Festival in Igbo-Ukwu Southeast Nigeriaen_US
dc.typeArticleen_US
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