Marketing Public Relations as a Synergy for Organizational Building and Survival in the Contemporary Economy
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Date
2003
Authors
Tejumaiye, J.A
Journal Title
Journal ISSN
Volume Title
Publisher
Babcock University: College of Management Sciences
Abstract
The growth and survival of organisations are important issues in corporate institutional discussions in the economy of the third world nations where corporate institutions' insolvency are rampant. This study sets on a good footing the relationship between the establishment of organisation and sustenance of same using marketing public relations (MPR) approaches, strategies, and tactics such as publicity, press agentry, lobbying, promotion, and special events management, community involvement, media relations, financial public relations, research international PR and marketing support services, etc. The study is based on the assertion that MPR approach to solving organizational communication problems is better than the traditional approaches.
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Keywords
Marketing Public Relations, Organisational Survival
Citation
Babcock Journal of Management and Social Sciences, Volume 2, Number 1