Marketing Public Relations as a Synergy for Organizational Building and Survival in the Contemporary Economy
| dc.contributor.author | Tejumaiye, J.A | |
| dc.date.accessioned | 2022-01-20T00:57:21Z | |
| dc.date.available | 2022-01-20T00:57:21Z | |
| dc.date.issued | 2003 | |
| dc.description.abstract | The growth and survival of organisations are important issues in corporate institutional discussions in the economy of the third world nations where corporate institutions' insolvency are rampant. This study sets on a good footing the relationship between the establishment of organisation and sustenance of same using marketing public relations (MPR) approaches, strategies, and tactics such as publicity, press agentry, lobbying, promotion, and special events management, community involvement, media relations, financial public relations, research international PR and marketing support services, etc. The study is based on the assertion that MPR approach to solving organizational communication problems is better than the traditional approaches. | en_US |
| dc.description.sponsorship | self sponsor | en_US |
| dc.identifier.citation | Babcock Journal of Management and Social Sciences, Volume 2, Number 1 | en_US |
| dc.identifier.uri | https://ir.unilag.edu.ng/handle/123456789/10591 | |
| dc.language.iso | en | en_US |
| dc.publisher | Babcock University: College of Management Sciences | en_US |
| dc.subject | Marketing Public Relations, Organisational Survival | en_US |
| dc.title | Marketing Public Relations as a Synergy for Organizational Building and Survival in the Contemporary Economy | en_US |
| dc.type | Article | en_US |