Department of Business Administration

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Browsing Department of Business Administration by Subject "analytic hierarchy process"

Now showing 1 - 4 of 4
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    Open Access
    An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications
    (International Journal of Management and Economics, 2015-10) Kuye, O.L.; Sulaimon, O.A.; Oyatoye, E.O.
    The introduction of mobile number portability (MNP) in the Nigerian telecommu- nications industry has brought a new challenge for mobile operators. This study investi gates the use of Analytic Hierarchy Process (AHP) in customer retention decisions in the Nigerian telecommunication industry using a cross-sectional survey design. Primary data were obtained through questionnaires administered to 480 mobile telecommunications subscribers in six tertiary institutions located in Lagos State, Nigeria. These educational institutions were chosen using a multistage sampling technique. Of 438 questionnaires received from subscribers, 408 were valid. Based on this sample data an AHP model was built to assess the determinants of customer retention decisions. Next, eigen values, an eigen vector and maximum lambda (λMax) were obtained using the AHP analysis for the matrices. This analysis shows that customers considered call quality as the important in the retention decision. We conclude that AHP is a meaningful tool for determining what motivates retention decisions, that can help network operators formulate effective customer retention strategies.
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    Open Access
    Corporate social responsibility: are firms in Nigeria actually giving back or giving away?
    (International Journal of Business Excellence, 2012) Oluwafemi, O.J.; Oyatoye, E.O
    Firms that are less rational in their socially responsible actions might just be giving away rather than actually given back because they are unable to prioritise their socially responsible efforts. The extent to which firms in Nigeria apply rational decision techniques for prioritising their socially responsible actions is unknown. Therefore, this study analysed three primary stakeholder groups to which firms concentrate their social responsibility efforts using analytic hierarchical process (AHP). Cross-sectional design, quota, simple random, and convenient sampling techniques were employed to obtain responses from 225 corporate affairs officers in various quoted companies. Responses were placed on a 3 × 3 matrix estimates of perception of primary stakeholder groups that received attention. Socio-cultural and economic stakeholders rated much lower than the priority accorded political constituency. Alternative priorities for the dimensions of stakeholder salience were also higher for legitimacy and power more than urgency. The implications of these findings were discussed
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    Open Access
    Determinants of customers’ satisfaction in the Nigerian aviation industry using analytic hierarchy process (AHP) model
    (Journal of financial, Public and Regional Economics, Acta Universities Danubius Œconomica,, 2014) Oghojafor, B. E. A.; Adekoya, A. G.
    The aviation industry in Africa’s most populous nation has been experiencing an explosive growth in recent years with older domestic operators fighting competing new players. The expansion has given Nigerians a wider choice of airlines, many of them flying with new or recently refurbished aircraft, which have helped reverse the country‟s situation for air safety in the wake of a spate of crashes six years ago. This paper applied the Analytic Hierarchy Process to identify the determinants of customers‟ satisfaction in the Nigerian aviation industry. To achieve this aim, a sample of 100 customers were drawn from among customers (air passengers) at the Muritala Mohammed Airport 2 in Lagos, Nigeria, using convenience sampling and snowballing techniques. The quantitative approach was used to analysed the data obtained by using descriptive statistics and the Expert Choice 2000 a software designed to analyse AHP data. Findings show that customers of the aviation industry players derived their satisfaction when operators respond quickly to their requests and provides information in relation to their flights. Although there is little relative preference in terms of customers‟ satisfaction regarding the services provided by the aviation operators in Nigeria, customers‟ satisfaction is derived essentially from how the operators handle their ticketing and reservation services.
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    Open Access
    An Investigation of the Factors that are Critical to Successful Consolidation of Capital Base by Banks
    (International Journal of Business and Management Tomorrow, 2011) Oyatoye, E. O.; Adekoya, A. G.; Dixon-Ogbechi, B. N.; Haran, E. M.; Aiyeku, J. F.
    In recent years, the Nigerian economy has witnessed the introduction of a large number of reforms to move the economy forward. In this connection, the Nigerian banking industry experienced a major governmental policy change in 2004 when the Central Bank of Nigeria announced that banks operating in Nigeria had to consolidate their capital base for the Nigerian banking industry to meet developmental challenges of the 21st century. It thus became a necessity on the corporate managers of banks to decide on the different alternatives available to them by considering different factors in order to strategically and successfully consolidate. This paper conducts an investigation into the rating of the factors that are critical to successful consolidation of capital base by banks. Respondent were asked to indicate the different approaches by which a bank could achieve consolidation of capital base. Respondents were requested to indicate and compare the various factors identified to be critical to successful consolidation of capital base, according to their judgment, on how important they are when compared with one another. The sample size for the study was 144 participants. Responses were generated from top, senior and middle management levels of eighteen banks that resulted into six mega banks by means of a structured questionnaire containing dichotomous questions based on Saaty’s scale of preference, using both quantitative and qualitative factors. Consistency ratios were computed to confirm how consistent the judgments of the respondents were. Composite priorities of the critical importance of the factors were computed, while the pooled average composite priorities were also computed. The results from the study revealed that the most important factor to successful consolidation of capital base by a bank is total assets. This was followed by market share and managerial skill, in that order, respectively.