Political Advertising in Nigeria’s 2015 Presidential Election
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Date
2018
Authors
Tejumaiye, J.A
Simon, G.I
Obia, V.A
Journal Title
Journal ISSN
Volume Title
Publisher
Harmond: Purdue University Calumet
Abstract
This empirical study, 'political advertising in Nigeria's 2015 Presidential election’ was conducted in Lagos state. The study examined the role political advertising played in the presidential election. Survey research method was adopted while the sampling method adopted was multistage. The study found among others that contrary to what analysis of political advertising studies showed; during the 2015 Presidential election in Nigeria voters' perception of political advertising tilted towards the notion that political advertising was issues-based
rather than manipulative
Description
Keywords
Political Advertising, Nigeria, 2015 Presidential Election
Citation
Global Media Journal, Volume 16, Issue 31