Using the Mass Media as Interventionist Agencies in Environmental Awareness and Education

No Thumbnail Available
Date
2007
Authors
Tejumaiye, J.A
Journal Title
Journal ISSN
Volume Title
Publisher
Babcock University: Department of Mass Communication
Abstract
The mass media are phenomena that influence in the lives of man and on society is indispensable. This study examines the role of the mass media in bringing about increase consciousness, education, and knowledge about the environment. The study concludes that journalists adopt multipolar method of reporting the environment unlike the traditional balance method and that journalists should challenge the people to become engaged and take ownership of the environmental problems of the society
Description
Keywords
Mass Media, Environmental Education
Citation
Babcock University Journal of Mass Communication, Volume 1, Number 2