Mass Media as Agents of Leadership in Unifying a Complex, Multi-Cultural and Multi-Linguistic Society
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Date
2005
Authors
Tejumaiye, J.A
Journal Title
Journal ISSN
Volume Title
Publisher
University of Nigeria, Nsukka:Communication Studies Forum, Department of Mass Communication, Faculty of Arts
Abstract
This study examines the role of the mass media in Nigeria, especially, the mass media's role in setting agenda of unity. The author questioned the docile role Nigerian mass media workers/organisations are playing in developing the Nigerian state. The author chronicled the positive and negative contributions of the mass media to the development of the nation-state Nigeria and concluded that the mass media have performed remarkably and otherwise. Taking cognizance of the aforesaid the author proposed a new role for the mass media. This new role he tagged guide dog role
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Keywords
Mass Media, Guide-dog Role, Nation-State
Citation
International Journal of Communication, Number 3