Advertising and National Development: Implications for Nigeria

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Date
2015-12
Authors
Tejumaiye, J.A
Journal Title
Journal ISSN
Volume Title
Publisher
School of Communication, Lagos State University, Nigeria
Abstract
This study examines the role of advertising in national development in Nigeria. The study examines the concept of development and the role of advertising in the promotion of national development from the micro and macro perspectives. The study concludes among others that as an adjunct of the mass media, advertising, aside its traditional purpose of information, persuasion, reminder, comparisms and reinforcements, plays the role of mobilizing and galvanizing the public about issues as well as stimulate the public to take actions as desired by sponsor of advertisements and that just like the mass media, advertising teaches norms and societal values; advertising also plays the role of mobilizing the electorates
Description
Scholarly article
Keywords
Advertising , National Development , Nigeria , Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communication
Citation
Tejumaiye, J.A. (2015). Advertising and National Development: Implications for Nigeria. Media and Communication Review, Vol 1, N0 2