African Traditional Communication Systems and Nigeria’s 20-2020 Development Goals
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Date
2013
Authors
Oketunmbi, E.O.
Journal Title
Journal ISSN
Volume Title
Publisher
College of Management Sciences, Al-Hikmah University, Ilorin
Abstract
Introducing ATCOMS as an acronym to African traditional communication systems, this paper discussed the concepts and channels of indigenous communication on the continent. To realize the objectives of Nigeria's 20-2020 development goals, the paper also suggests the adoption of a multi-format and multi-channel communication approach that involves the integration of ATCOMS with the mass media communication strategies. It concludes that ATCOMS is a people oriented, participatory, and popular phenomenon in Africa. Therefore, it recommends the incorporation and exploitation of ATCOMS in NV 20-2020 and notes that such a step will be a right one in the right direction.
Description
Staff publications
Keywords
Nigeria's Vision 20-2020 , African traditional communication systems , Indigenous communication , Multi-format and multi-channel communication approach , Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communication
Citation
Oketunmbi, E. O. (2013). African Traditional Communication Systems and Nigeria’s 20-2020 Development Goals. Entrepreneurial Journal of Management Sciences, (special edition). College of Management Sciences, Al-Hikmah University, Ilorin 72-90.