Nigerian Outdoor Advertising: Concepts, Constructs, Issues and Trends
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Date
2018
Authors
Daramola, A. C
Tejumaiye, J.A
Journal Title
Journal ISSN
Volume Title
Publisher
Lagos: University of Lagos Press and Bookshop
Abstract
This 285 pages edited book examines the concepts, constructs, issues, and trends in contemporary outdoor advertising practice in Nigeria. The book did the examination via various outdoor advertising topical issues such as creativity in outdoor advertising, photography in outdoor advertising, managing outdoor advertising, regulation of outdoor advertising, subliminal issues in outdoor advertising, aesthetics of outdoor advertising among others
Description
Scholarly articles
Keywords
Outdoor advertising , Nigeria , Advertising , Nigerian trends , Research Subject Categories::SOCIAL SCIENCES::Other social sciences::Mass communication
Citation
Daramola, A. C and Tejumaiye, J. A (2018), (ED), Nigerian Outdoor Advertising: Concepts, Constructs, Issues and Trends