Mass Communications -Scholarly Publications

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Browsing Mass Communications -Scholarly Publications by Author "Obia, V.A"

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    Political Advertising in Nigeria’s 2015 Presidential Election
    (Harmond: Purdue University Calumet, 2018) Tejumaiye, J.A; Simon, G.I; Obia, V.A
    This empirical study, 'political advertising in Nigeria's 2015 Presidential election’ was conducted in Lagos state. The study examined the role political advertising played in the presidential election. Survey research method was adopted while the sampling method adopted was multistage. The study found among others that contrary to what analysis of political advertising studies showed; during the 2015 Presidential election in Nigeria voters' perception of political advertising tilted towards the notion that political advertising was issues-based rather than manipulative