In order to determine the applicability of the agenda-setting theory in an environment different from the one in which it was postulated, this study replicated the pioneer study by McCombs and Shaw (1972) on the agenda-setting ...

This paper identifies a new, dynamic, and triangular trend in mass communication media selection and uses. It describes the phenomenon under the newly coined terms of combimediasm, supplemediasm; and substimediasm. The ...

Taking a swipe at common misapplications of concepts like deregulation, privatization, and commercialization in describing the contemporary situation of broadcasting in Nigeria, and arguing that the concept of liberalization ...

Journalism-educators are concerned that there may be a phenomenal decline in newspaper readership in Nigeria. On the assumption that this could be true, this study sought to determine whether newspapers reviews programmes ...

This paper recognises that mass communication research is tilting increasingly towards quasi scientific research methods, despite its multidisciplinary background. The tilt is a response to the global trend of rising bias ...

This paper concedes the naturalness of the euphoria rookie scholars often experience upon receipt of a letter of offer of admission into a university to pursue the academic degree of bachelors in mass communication. ...

This paper identifies some communication challenges undermining effective healthcare delivery in Nigeria, particularly as the problems pertain to communicators, messages, channels, audience, and feedback. The challenges ...

This paper sought to determine the influence of the Abule Oloke Merin radio-drama series in promoting behavioural changes in matters concerning HIV/AIDS/STDs among 247 purposively selected regular listeners. Data analyses ...

An issue of global concern, and a cause of great worry to all and sundry in Nigeria, security is a crucial factor in any attempt at national development. Therefore, this paper diagnoses and decries the state of security ...

It is an established fact that children everywhere attain and maintain different levels of performance in academic activities due to the interplay of myriad factors including the marriage statuses of children’s biological ...

Introducing ATCOMS as an acronym to African traditional communication systems, this paper discussed the concepts and channels of indigenous communication on the continent. To realize the objectives of Nigeria's 20-2020 ...

This paper discusses the concepts, strategies and effects of competitive marketing and advertising in the context of deliberate, ruthless, and persistent industrial rivalry in Nigeria. While analysing the gains and pains ...

This paper explored the origin, basic postulations, and selected scholars’ comments on the cultural imperialism theory. Based on the five-item scale consisting of scope, testability, parsimony, utility, and heurism proposed ...