Mass Communications -Scholarly Publications
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Unorthodox Sexuality Themes of Some Children’s Television Cartoons and the African Culture
(KIU Interdisciplinary Journal of Humanities and Social Sciences. Kampala International University, Uganda, 2021-03)Same-sex relationships are now lawful in Western countries, while it remains a taboo and a crime in Africa. Whereas studies have established television as a powerful agent of cultural diffusion, Africa now receives 24-hour ... -
Influence of Covid-19 (Coronavirus) Pandemic Lockdown on Media Usage in Nigeria
(KIU Interdisciplinary Journal of Humanities and Social Sciences. Kampala International University, Uganda, 2021-03)The COVID-19 pandemic global lockdown caused concerns about survival and made people turn to various communication media for information about the virus. This study therefore investigated the extent to which Nigerians used ... -
A Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolis
(Communication Studies Forum, Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka, 2016-03)In order to determine the applicability of the agenda-setting theory in an environment different from the one in which it was postulated, this study replicated the pioneer study by McCombs and Shaw (1972) on the agenda-setting ... -
Trend in ICT and Its Impact on Mass Communication
(Department of Mass Communication, Olabisi Onabanjo University, Ago Iwoye, 2005-06)This paper identifies a new, dynamic, and triangular trend in mass communication media selection and uses. It describes the phenomenon under the newly coined terms of combimediasm, supplemediasm; and substimediasm. The ... -
Gains and Pains of Liberalization of Broadcasting in Nigeria: A Critical Assessment
(School of Communication and Information Sciences, Olabisi Onabanjo University, Ago Iwoye, 2006)Taking a swipe at common misapplications of concepts like deregulation, privatization, and commercialization in describing the contemporary situation of broadcasting in Nigeria, and arguing that the concept of liberalization ... -
Newspaper On-Air and On-Line: Boom or Doom to Readership among Journalism-Educators?
(Al-Hikmah University, Ilorin, 2015-06-01)Journalism-educators are concerned that there may be a phenomenal decline in newspaper readership in Nigeria. On the assumption that this could be true, this study sought to determine whether newspapers reviews programmes ... -
Identifying and Using Variables in Mass Communication Research in the Humanities and Social Sciences
(Department of Mass Communication, University of Lagos, Akoka, 2018-06-01)This paper recognises that mass communication research is tilting increasingly towards quasi scientific research methods, despite its multidisciplinary background. The tilt is a response to the global trend of rising bias ... -
With or Without Honours: Issues and Concepts in Mass Communication Bachelors Degree Results
(Al-Hikmah Journal of Education, 2015-12-01)This paper concedes the naturalness of the euphoria rookie scholars often experience upon receipt of a letter of offer of admission into a university to pursue the academic degree of bachelors in mass communication. ... -
Communication Barriers to Healthcare Delivery in Nigeria since the 1914 Amalgamation
(Communication Studies Forum, Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka, 2014-06-01)This paper identifies some communication challenges undermining effective healthcare delivery in Nigeria, particularly as the problems pertain to communicators, messages, channels, audience, and feedback. The challenges ... -
The Influence of Abule Oloke Merin Radio Drama in the Crusade against HIV and AIDS/STDS in Nigeria
(Faculty of Communication and Information Sciences, University of Ilorin, Ilorin, 2013-01)This paper sought to determine the influence of the Abule Oloke Merin radio-drama series in promoting behavioural changes in matters concerning HIV/AIDS/STDs among 247 purposively selected regular listeners. Data analyses ... -
Communication Techniques for Security and National Development in Contemporary Nigeria
(College Press, Ibadan, Nigeria, 2014)An issue of global concern, and a cause of great worry to all and sundry in Nigeria, security is a crucial factor in any attempt at national development. Therefore, this paper diagnoses and decries the state of security ... -
Dysfunctional Home versus Educational Attainments among Selected Mass Communication Undergraduates at University of Ilorin
(College of Education, Al-Hikmah University, 2014-12-01)It is an established fact that children everywhere attain and maintain different levels of performance in academic activities due to the interplay of myriad factors including the marriage statuses of children’s biological ... -
African Traditional Communication Systems and Nigeria’s 20-2020 Development Goals
(College of Management Sciences, Al-Hikmah University, Ilorin, 2013)Introducing ATCOMS as an acronym to African traditional communication systems, this paper discussed the concepts and channels of indigenous communication on the continent. To realize the objectives of Nigeria's 20-2020 ... -
Competitive Marketing and Advertising in Nigeria: An Overview of Concepts, Strategies, and Effects
(Al-Hikmah University, Ilorin, 2013)This paper discusses the concepts, strategies and effects of competitive marketing and advertising in the context of deliberate, ruthless, and persistent industrial rivalry in Nigeria. While analysing the gains and pains ... -
Cultural Imperialism Theory and Mass Communication Research: A Critical Review
(Forum for Communication and Media Research, Department of Theatre Arts and Mass Communication, Faculty of Arts, University of Benin, Benin, 2013)This paper explored the origin, basic postulations, and selected scholars’ comments on the cultural imperialism theory. Based on the five-item scale consisting of scope, testability, parsimony, utility, and heurism proposed ...