Mass Communications -Scholarly Publications

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    Open Access
    Advertising and National Development: Implications for Nigeria
    (School of Communication, Lagos State University, Nigeria, 2015-12) Tejumaiye, J.A
    This study examines the role of advertising in national development in Nigeria. The study examines the concept of development and the role of advertising in the promotion of national development from the micro and macro perspectives. The study concludes among others that as an adjunct of the mass media, advertising, aside its traditional purpose of information, persuasion, reminder, comparisms and reinforcements, plays the role of mobilizing and galvanizing the public about issues as well as stimulate the public to take actions as desired by sponsor of advertisements and that just like the mass media, advertising teaches norms and societal values; advertising also plays the role of mobilizing the electorates
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    Open Access
    Media Power in Nigeria: Real or Imaginary?
    (Association of Media and Communication Researchers of Nigeria (AMCRON), Department of Mass Communication, Kwara State University, Malete, Kwara State, Nigeria, 2019) Garba, K. A; Tejumaiye, J.A
    As a dynamic social institution, mass media's impact on the socio-political lives of Nigerians is tangible. Known as purveyors of information, education, enlightenment, awareness, tools for mobilization, socialization, and surveillance. One thematic manifestation in these roles is the exercise of media power which attracted interpretations from social scientists. Questions of interest in this study are: what are the roles of the media within Nigeria’s socio-political milieu? What are the dimensions of media power within Nigeria’s socio-political context? And what are the implications of media power within Nigeria’s socio-political sphere? This empirical article is anchored on Gate-keeping and Agenda Setting theories juxtaposed with Des Freedman’s four paradigms of media power: consensus, chaos, control and contradiction. Secondary data gathering complimented with in-depth interview method were adopted. Findings reveal among others that media power in Nigeria is real.
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    Open Access
    Mass Media and Environmental Education in Nigeria: Issues and Challenges
    (Nigerian Mass Communication Association Journal (NMCAJ): Department of Mass Communication, Benue State University, Makurdi, Nigeria, 2009) Tejumaiye, J.A
    This study examines the role of the mass media in bringing about increased consciousness about the environment. There is no doubt that man is environment-dependent; therefore, there is the need for man to be environment conscious for his today and tomorrow. The study advocates a more organized, purposeful, and co-coordinated mass media approach to bring about increased consciousness and awareness, education and knowledge about the environment
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    Open Access
    Mass Media and Democratic Consolidation in Post 1999 Nigeria
    (University of Maiduguri, Nigeria, 2008) Tejumaiye, J.A
    This study examines the role of the mass media in Nigeria from independence till 2008, particularly the role of the mass media as it relates to consolidating democracy. The study assessed the role of the mass media and concluded that the watchdog role of the media has not helped build a democratic culture in Nigerians. The study recommended that the mass media adopt a multi-polar method of reporting unlike the usual balance method of reporting
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    Open Access
    Strengthening Employer and Employee Relationship: A Public Relations Perspective
    (Babcock University: College of Management Sciences, 2002) Tejumaiye, J.A
    The article is premised on the belief that treating people, not money or machines as the natural resource is the key to a good employer and employee relationship. The paper explores the interconnectivity between employee and employers’ relations and concluded that both are indispensable for each other. The article did the examinations of the relationships from the standpoint of public relations