Mass Communications -Scholarly Publications

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    Open Access
    Strengthening Employer and Employee Relationship: A Public Relations Perspective
    (Babcock University: College of Management Sciences, 2002) Tejumaiye, J.A
    The article is premised on the belief that treating people, not money or machines as the natural resource is the key to a good employer and employee relationship. The paper explores the interconnectivity between employee and employers’ relations and concluded that both are indispensable for each other. The article did the examinations of the relationships from the standpoint of public relations
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    Open Access
    Mass Communication Research: An Introduction
    (Ibadan: Scepter Prints, 2003) Tejumaiye, J.A
    The 230 pages book is on mass communication research. The author examines several methods as well as how to conduct research in the social sciences. The book uses social sciences approaches of conducting research to situate how to conduct research in mass communication
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    Open Access
    Marketing Public Relations as a Synergy for Organizational Building and Survival in the Contemporary Economy
    (Babcock University: College of Management Sciences, 2003) Tejumaiye, J.A
    The growth and survival of organisations are important issues in corporate institutional discussions in the economy of the third world nations where corporate institutions' insolvency are rampant. This study sets on a good footing the relationship between the establishment of organisation and sustenance of same using marketing public relations (MPR) approaches, strategies, and tactics such as publicity, press agentry, lobbying, promotion, and special events management, community involvement, media relations, financial public relations, research international PR and marketing support services, etc. The study is based on the assertion that MPR approach to solving organizational communication problems is better than the traditional approaches.
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    Open Access
    Mass Media and Identity Development of Children
    (Babcock University: Department of Political Science, 2003) Tejumaiye, J.A
    The mass media is one of the institutions in the society which influence on the ways and manner people behave cannot be doubted, particularly, the ways and manner children behave. This paper explored the nexus of the interconnectivity between the mass media and children's identity formation and growth. The conclusion is that the mass media play a pivotal role in children identity development
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    Open Access
    Mass Media in Nigeria: A Role Definition and Delineation
    (Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Nigeria: Faculty of Arts, 2004) Tejumaiye, J.A
    This article examines what role the mass media can play in the establishment and entrenchment of freedom, democracy, and development in Nigeria. The author did a rundown of the history of the mass media in Nigeria and concluded that there is an urgent need for a role change. The belief is that the mass media watchdog role be changed to a guide dog role. This is based on the belief that the watchdog role has not helped build democratic culture which will translate into development.
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    Open Access
    Mass Media as Agents of Leadership in Unifying a Complex, Multi-Cultural and Multi-Linguistic Society
    (University of Nigeria, Nsukka:Communication Studies Forum, Department of Mass Communication, Faculty of Arts, 2005) Tejumaiye, J.A
    This study examines the role of the mass media in Nigeria, especially, the mass media's role in setting agenda of unity. The author questioned the docile role Nigerian mass media workers/organisations are playing in developing the Nigerian state. The author chronicled the positive and negative contributions of the mass media to the development of the nation-state Nigeria and concluded that the mass media have performed remarkably and otherwise. Taking cognizance of the aforesaid the author proposed a new role for the mass media. This new role he tagged guide dog role
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    Open Access
    Trend in ICT and Its Impact on Mass Communication
    (Department of Mass Communication, Olabisi Onabanjo University, Ago Iwoye, 2005-06) Oketunmbi, E.O.
    This paper identifies a new, dynamic, and triangular trend in mass communication media selection and uses. It describes the phenomenon under the newly coined terms of combimediasm, supplemediasm; and substimediasm. The effects of the phenomenon on the mass media, mass communicators, mass media owners, and mass media audience were analyzed to arrive at the conclusion that, in the main, Information Communication Technology has been a blessing to mankind.
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    Open Access
    Journalism Values and Virtues in Nigeria: Real or Imagined
    (Ogun state: Tai Solarin University of Education, 2006) Tejumaiye, J. A
    A study of values and virtues, particularly, in/of a profession is a study of ethical requirements/standards of such profession. Ethics generally is concerned with the basic constructs of morality such as rightness, goodness, duty, responsibility, justice, virtue, and conscience. This study takes a critical look into the values and virtues of journalism practice in Nigeria. The conclusion of the study is that journalism values and virtues in Nigeria are almost not real. This is because journalism practice in Nigeria subscribed and practices favoritisms as and when situations require/demand
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    Open Access
    Gains and Pains of Liberalization of Broadcasting in Nigeria: A Critical Assessment
    (School of Communication and Information Sciences, Olabisi Onabanjo University, Ago Iwoye, 2006) Oketunmbi, E.O.
    Taking a swipe at common misapplications of concepts like deregulation, privatization, and commercialization in describing the contemporary situation of broadcasting in Nigeria, and arguing that the concept of liberalization best describes the current state of that industry in the country, the paper examines the benefits and problems that came in the wake of that epoch. And observing that the merits of liberalization outweigh their demerits, the paper recommends that the NBC should step up its regulatory role. And while calling on broadcast stations to restrict their signals to allotted frequencies, the paper also charges them to accord the greatest priority to educational programmes.
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    Open Access
    Using the Mass Media as Interventionist Agencies in Environmental Awareness and Education
    (Babcock University: Department of Mass Communication, 2007) Tejumaiye, J.A
    The mass media are phenomena that influence in the lives of man and on society is indispensable. This study examines the role of the mass media in bringing about increase consciousness, education, and knowledge about the environment. The study concludes that journalists adopt multipolar method of reporting the environment unlike the traditional balance method and that journalists should challenge the people to become engaged and take ownership of the environmental problems of the society
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    Open Access
    Mass Media and Democratic Consolidation in Post 1999 Nigeria
    (University of Maiduguri, Nigeria, 2008) Tejumaiye, J.A
    This study examines the role of the mass media in Nigeria from independence till 2008, particularly the role of the mass media as it relates to consolidating democracy. The study assessed the role of the mass media and concluded that the watchdog role of the media has not helped build a democratic culture in Nigerians. The study recommended that the mass media adopt a multi-polar method of reporting unlike the usual balance method of reporting
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    Open Access
    The Yoruba “Omoluwabi” in the Age of Globalisation: Issues and Challenges for Development Communication
    (Ibadan: Ibadan University Press, Nigeria, 2008) Tejumaiye, J.A
    “Omoluabi” among the Yoruba is good character. “Omoluabi” as a construct in Yoruba land is entrenched in the Yoruba Educational system. The end product of education among the Yoruba is to make an individual an “omoluabi”. Good character in the real sense among the Yoruba includes respect for old age, morality, honesty, intelligence, respect for custom, and devotion to duties. This article contributed to knowledge by way of stating that the construct omoluwabi be elevated to a high pedestal.
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    Open Access
    Political Advertising in Nigeria’ Emerging Democracy
    (Lagos state University: Department of Economics, 2008) Tejumaiye, J. A
    Political advertisement began in Nigeria in 1963, when the late Chief Obafemi Awolowo of the Action Group [AG] political party used skywriting advertising during rallies to send campaign messages prelude to the 1964 General Elections. This study traces the emergence of political advertising in Nigeria’s emerging democracy from independence in 1960 till the year 2007. Emphasis was placed more on political advertising in 2007. The study examines the political peculiarities of Nigeria and concludes that political advertising played the role of mobilizing the electorates to vote as well as making the electorates’ conscious of political events
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    Open Access
    Mass Media Strategies to Overcome Xenophobic Attitudes and Behaviours
    (Ile-Ife: Ife Center for Psychological Studies, Obafemi Awolowo University, Nigeria, 2008) Tejumaiye, J.A; Oso, L
    One of the agents of Socialization universally accepted for its role in shaping the thoughts, views, attitudes, and behaviors of man is the mass media. This study examines the mass media strategies and tactics that can be used to combat the construct Xenophobia. The authors are of the view that the mass media have become indispensable to mortals, through their role in Socialization. Xenophobia is no doubt an attitudinal phenomenon therefore since the mass media play roles in Socialization the mass media represent a good force that can be used to combat the scourge of xenophobia. This the mass can achieve via their agenda-setting role
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    Open Access
    Film Directing
    (Maryland USA: African Renaissance Books Incorporated, 2008) Tejumaiye, J.A; Onabajo, O
    One of the noble achievements of man in his dogged determination to satisfy his entertainment needs was the evolution of the film industry at the turn of the nineteenth century. This article examines motion pictures from the angle of producing and directing with special reference to the role of the director. The conclusion here includes that film directors are character molders and problem solvers and that their role is pivotal to the success of any film or television production
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    Open Access
    Mass Media and Environmental Education in Nigeria: Issues and Challenges
    (Nigerian Mass Communication Association Journal (NMCAJ): Department of Mass Communication, Benue State University, Makurdi, Nigeria, 2009) Tejumaiye, J.A
    This study examines the role of the mass media in bringing about increased consciousness about the environment. There is no doubt that man is environment-dependent; therefore, there is the need for man to be environment conscious for his today and tomorrow. The study advocates a more organized, purposeful, and co-coordinated mass media approach to bring about increased consciousness and awareness, education and knowledge about the environment
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    Open Access
    Newspaper and Magazine Management, Production and Marketing
    (Ibadan: Stirling Hordens Publishers Limited, 2009) Anaeto, S.G; Solo-Anaeto, M; Tejumaiye, J.A
    This 185 pages book examines how to establish, manage and market newspaper and magazines houses in this ever-changing world of ideas. The book is a contemporary addition to the stocks of available books in the area of newspaper and magazine management, production, and marketing
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    Open Access
    Pathways to Sustainable Development of the Yoruba Home Video Industry
    (Maryland USA: African Renaissance Books Incorporated, 2009) Tejumaiye, J.A
    This article examines the pathways to sustaining the Yoruba home videos. The author did a reminiscence of the Yoruba home video industry and concluded that the present state of the industry need to be remodeled if there will be growth in the industry
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    Open Access
    Civil Society, Mass Media and National Development in Nigeria
    (Catholic University College, Accra, Ghana: Providence, 2011) Tejumaiye, J.A
    This study examines the relationship between civil society mass media and development with particular reference to Nigeria. The thesis of the study includes that civil society and mass media are two societal institutions in pursuits of one goal---- development, but using slightly different approaches and strategies. The conclusion of the study includes that in a society that is civil, there is no doubt that democracy fosters hope which leads to people being actively involved in government and by extension in the development of their country
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    Open Access
    Mass Media and Governance: Issues and Challenges in Contemporary Nigeria
    (Lagos: Malthouse, 2011) Tejumaiye, J. A; Adelabu, O.T
    This article examines the role of the mass media in governance. The conclusion includes that as the constitutionally recognized Fourth Estate of the Realm the media's role in governance is indispensable. The media is expected to play the role of guiding the polity via their surveillance and correlation role so that each arm of government will be accountable to the citizens. The authors are of the view that if the mass media will be excellent in their role they also need to be responsible and honest in their dealing