Mass Communications -Scholarly Publications

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    Open Access
    Advertising and National Development: Implications for Nigeria
    (School of Communication, Lagos State University, Nigeria, 2015-12) Tejumaiye, J.A
    This study examines the role of advertising in national development in Nigeria. The study examines the concept of development and the role of advertising in the promotion of national development from the micro and macro perspectives. The study concludes among others that as an adjunct of the mass media, advertising, aside its traditional purpose of information, persuasion, reminder, comparisms and reinforcements, plays the role of mobilizing and galvanizing the public about issues as well as stimulate the public to take actions as desired by sponsor of advertisements and that just like the mass media, advertising teaches norms and societal values; advertising also plays the role of mobilizing the electorates
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    Open Access
    African Traditional Communication Systems and Nigeria’s 20-2020 Development Goals
    (College of Management Sciences, Al-Hikmah University, Ilorin, 2013) Oketunmbi, E.O.
    Introducing ATCOMS as an acronym to African traditional communication systems, this paper discussed the concepts and channels of indigenous communication on the continent. To realize the objectives of Nigeria's 20-2020 development goals, the paper also suggests the adoption of a multi-format and multi-channel communication approach that involves the integration of ATCOMS with the mass media communication strategies. It concludes that ATCOMS is a people oriented, participatory, and popular phenomenon in Africa. Therefore, it recommends the incorporation and exploitation of ATCOMS in NV 20-2020 and notes that such a step will be a right one in the right direction.
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    Open Access
    Beyond Influence: Media and the 2015 Presidential Election
    (Department of Mass Communication, University of Lagos, 2018) Ibraheem, I.A; Ogwezzy-Ndisika, A; Tejumaiye, J.A
    Using the 2015 Presidential Elections, this empirical paper examines the limited and sometimes muted influence of the media during the period leading to the election and immediately after the election. The paper uses two issues to engage with the key theme of the study. The first issue is the disparity between media projections of the outcomes of the result of the Presidential election and the actual result. The second is the muted influence of the negative media campaigns on the result of the election. The paper makes a case for a rethink of the role of the media (especially mainstream media) in elections.
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    Open Access
    Civil Society, Mass Media and National Development in Nigeria
    (Catholic University College, Accra, Ghana: Providence, 2011) Tejumaiye, J.A
    This study examines the relationship between civil society mass media and development with particular reference to Nigeria. The thesis of the study includes that civil society and mass media are two societal institutions in pursuits of one goal---- development, but using slightly different approaches and strategies. The conclusion of the study includes that in a society that is civil, there is no doubt that democracy fosters hope which leads to people being actively involved in government and by extension in the development of their country
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    Open Access
    Communication Barriers to Healthcare Delivery in Nigeria since the 1914 Amalgamation
    (Communication Studies Forum, Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka, 2014-06-01) Oketunmbi, Ebony
    This paper identifies some communication challenges undermining effective healthcare delivery in Nigeria, particularly as the problems pertain to communicators, messages, channels, audience, and feedback. The challenges identified rest on the twin notions that all human activities, including healthcare delivery, revolve around the fulcrum of communication, and that a health problem effectively communicated, is a health problem effectively positioned for solution. This implies that there is a symbiotic relationship between communication and healthcare delivery in any society. Nevertheless, communication and effective communication, the paper observes, are worlds apart. To solve the problems, it recommends attitudinal changes among healthcare givers and healthcare recipients in the country and concludes that effective communication is indispensable to effective healthcare delivery system anywhere, since health, a state of general wellbeing in the body and mind, is the foundation of all wealth.
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    Open Access
    Communication Techniques for Security and National Development in Contemporary Nigeria
    (College Press, Ibadan, Nigeria, 2014) Oketunmbi, E.O.; Ajilola, B.
    An issue of global concern, and a cause of great worry to all and sundry in Nigeria, security is a crucial factor in any attempt at national development. Therefore, this paper diagnoses and decries the state of security and development in Nigeria. Adopting and adapting the systems theory, the paper examines the interplay among national development, communication, and security. It argues that development, communication, and security are analogous to a vehicle, its engine, and its fuel respectively. Mutual inclusiveness rules in the scheme of things in a system of a vehicle propelled by an engine, which in turn is sustained by a fuel. The same principle applies equally to Nigeria because national development cannot occur unless there is communication to propel it, and security to sustain it. To tackle the problem, the paper proffers a communication-oriented solution based on development communication models that had succeeded in other contexts and societies.
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    Open Access
    Competitive Marketing and Advertising in Nigeria: An Overview of Concepts, Strategies, and Effects
    (Al-Hikmah University, Ilorin, 2013) Oketunmbi, E.O.
    This paper discusses the concepts, strategies and effects of competitive marketing and advertising in the context of deliberate, ruthless, and persistent industrial rivalry in Nigeria. While analysing the gains and pains of competition to society, the paper advises the general public to be wary of the antics of marketing competitors, and urges government regulatory agencies to sanction erring organisations appropriately. It also reminds competing marketers and advertisers of their debt of corporate social responsibility to Nigerians and admonishes them to jettison deception and mediocrity for brand excellence, fair and responsible competition.
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    Open Access
    Cultural Imperialism Theory and Mass Communication Research: A Critical Review
    (Forum for Communication and Media Research, Department of Theatre Arts and Mass Communication, Faculty of Arts, University of Benin, Benin, 2013) Oketunmbi, E.O.
    This paper explored the origin, basic postulations, and selected scholars’ comments on the cultural imperialism theory. Based on the five-item scale consisting of scope, testability, parsimony, utility, and heurism proposed by Julia Wood (1997: 55), this paper attempted a critical evaluation of the cultivation theory and concluded that it is a huge success in heurism, considering the intense and immense global debates it had generated and sustained for almost a century. The paper therefore recommended it as such to mass communication scholars and policy makers who are interested in the preservation of local cultures, with emphasis on the point that the subtle cultural modification potentials of foreign media contents is a living reality.
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    Open Access
    Dysfunctional Home versus Educational Attainments among Selected Mass Communication Undergraduates at University of Ilorin
    (College of Education, Al-Hikmah University, 2014-12-01) Ajilola, B.A.; Oketunmbi, E.O.; Olakunle, E.O.
    It is an established fact that children everywhere attain and maintain different levels of performance in academic activities due to the interplay of myriad factors including the marriage statuses of children’s biological parents. Therefore, the paper used the survey research method and a structured questionnaire to determine whether the dysfunctional home syndrome might be a factor in academic performance among the entire members of the University of Ilorin Mass Communication Class of 2012. Findings showed that there is no significant correlation between dysfunctional home and respondents’ academic attainments. The paper therefore recommends that children from dysfunctional homes should note that an undesirable family background does not necessarily constitute a barrier to the attainment of academic excellence. The paper also recommends that other researchers should verify the study by replicating it with larger samples drawn from the six geo-political zones in the country.
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    Open Access
    Environmental Impacts of Outdoor Advertising in Nigeria: Issues, Challenges and Opportunities
    (Lagos: University of Lagos Press, 2018) Tejumaiye, J.A
    One of the most visible activities in the contemporary business world is advertising. This study examined the environmental impacts of outdoor advertising media within the confines of the need to ensure the safety of the environment. The study concluded that there is a dire need to regulate the erection of outdoor posts so as to ensure the sanctity of the environment
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    Open Access
    Film Directing
    (Maryland USA: African Renaissance Books Incorporated, 2008) Tejumaiye, J.A; Onabajo, O
    One of the noble achievements of man in his dogged determination to satisfy his entertainment needs was the evolution of the film industry at the turn of the nineteenth century. This article examines motion pictures from the angle of producing and directing with special reference to the role of the director. The conclusion here includes that film directors are character molders and problem solvers and that their role is pivotal to the success of any film or television production
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    Open Access
    Gains and Pains of Liberalization of Broadcasting in Nigeria: A Critical Assessment
    (School of Communication and Information Sciences, Olabisi Onabanjo University, Ago Iwoye, 2006) Oketunmbi, E.O.
    Taking a swipe at common misapplications of concepts like deregulation, privatization, and commercialization in describing the contemporary situation of broadcasting in Nigeria, and arguing that the concept of liberalization best describes the current state of that industry in the country, the paper examines the benefits and problems that came in the wake of that epoch. And observing that the merits of liberalization outweigh their demerits, the paper recommends that the NBC should step up its regulatory role. And while calling on broadcast stations to restrict their signals to allotted frequencies, the paper also charges them to accord the greatest priority to educational programmes.
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    Open Access
    Identifying and Using Variables in Mass Communication Research in the Humanities and Social Sciences
    (Department of Mass Communication, University of Lagos, Akoka, 2018-06-01) Oketunmbi, E.O.; Aderibigbe, A.A.
    This paper recognises that mass communication research is tilting increasingly towards quasi scientific research methods, despite its multidisciplinary background. The tilt is a response to the global trend of rising bias against the humanities and social sciences, in favour of the pure sciences and technology. However, a vital point in the adaptation of the scientific method to communication research is the mastery and application of the concept of variable. This paper therefore explores the nature of research per se in human aspirations, in addition to the basic types, characteristics, and the pivotal role of variables in mass communication research. To demonstrate the presence of variables in all major stages of the research process, the paper also selectively reviews two published research reports, and concludes with a discussion of some pitfalls to avoid while working with variables.
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    Open Access
    The Influence of Abule Oloke Merin Radio Drama in the Crusade against HIV and AIDS/STDS in Nigeria
    (Faculty of Communication and Information Sciences, University of Ilorin, Ilorin, 2013-01) Akinwande, A.J.; Oketunmbi, E.O.
    This paper sought to determine the influence of the Abule Oloke Merin radio-drama series in promoting behavioural changes in matters concerning HIV/AIDS/STDs among 247 purposively selected regular listeners. Data analyses and interpretations revealed that the series were effective in promoting behavioural changes. Only a 14.6% minority preferred other media to radio and demographic variables contributed to the influence of the programme. Conclusion is that whenever Nigerian youths are the targets of communication innovations, the edutainment and infotainment strategies of harmoniously blending education or information with entertainment is a necessary pre-condition for success. Flowing from this, we recommend that development communication planners should use more media units in more broadcast stations in combination with the media preferred by a minority of the study's respondents.
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    Open Access
    Influence of Covid-19 (Coronavirus) Pandemic Lockdown on Media Usage in Nigeria
    (KIU Interdisciplinary Journal of Humanities and Social Sciences. Kampala International University, Uganda, 2021-03) Oketunmbi, E. O.; Aderibigbe, A. A.; Olajuwon, O. E.
    The COVID-19 pandemic global lockdown caused concerns about survival and made people turn to various communication media for information about the virus. This study therefore investigated the extent to which Nigerians used various media before and during the lockdown. The population of the study were resident Nigerians from which 1,250 respondents were selected by the random sampling. A 15-item Google Form was the research instrument. Findings showed that the respondents read hardcopy newspapers and or magazines occasionally before the lockdown while most of them did not read newspapers and or magazines during the period. There were consistent uses of social media, the Internet and online newspapers and or magazines in the period. Finally, education, entertainment, information, motivation and socializing constituted the most frequent needs to which the respondents applied various media. The study therefore recommends that in media selection, advertisers should note the most popular among the respondents.
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    Open Access
    Journalism Values and Virtues in Nigeria: Real or Imagined
    (Ogun state: Tai Solarin University of Education, 2006) Tejumaiye, J. A
    A study of values and virtues, particularly, in/of a profession is a study of ethical requirements/standards of such profession. Ethics generally is concerned with the basic constructs of morality such as rightness, goodness, duty, responsibility, justice, virtue, and conscience. This study takes a critical look into the values and virtues of journalism practice in Nigeria. The conclusion of the study is that journalism values and virtues in Nigeria are almost not real. This is because journalism practice in Nigeria subscribed and practices favoritisms as and when situations require/demand
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    Open Access
    Marketing Public Relations as a Synergy for Organizational Building and Survival in the Contemporary Economy
    (Babcock University: College of Management Sciences, 2003) Tejumaiye, J.A
    The growth and survival of organisations are important issues in corporate institutional discussions in the economy of the third world nations where corporate institutions' insolvency are rampant. This study sets on a good footing the relationship between the establishment of organisation and sustenance of same using marketing public relations (MPR) approaches, strategies, and tactics such as publicity, press agentry, lobbying, promotion, and special events management, community involvement, media relations, financial public relations, research international PR and marketing support services, etc. The study is based on the assertion that MPR approach to solving organizational communication problems is better than the traditional approaches.
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    Open Access
    Mass Communication Research: An Introduction
    (Ibadan: Scepter Prints, 2003) Tejumaiye, J.A
    The 230 pages book is on mass communication research. The author examines several methods as well as how to conduct research in the social sciences. The book uses social sciences approaches of conducting research to situate how to conduct research in mass communication
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    Open Access
    Mass Media and Democratic Consolidation in Post 1999 Nigeria
    (University of Maiduguri, Nigeria, 2008) Tejumaiye, J.A
    This study examines the role of the mass media in Nigeria from independence till 2008, particularly the role of the mass media as it relates to consolidating democracy. The study assessed the role of the mass media and concluded that the watchdog role of the media has not helped build a democratic culture in Nigerians. The study recommended that the mass media adopt a multi-polar method of reporting unlike the usual balance method of reporting
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    Open Access
    Mass Media and Environmental Education in Nigeria: Issues and Challenges
    (Nigerian Mass Communication Association Journal (NMCAJ): Department of Mass Communication, Benue State University, Makurdi, Nigeria, 2009) Tejumaiye, J.A
    This study examines the role of the mass media in bringing about increased consciousness about the environment. There is no doubt that man is environment-dependent; therefore, there is the need for man to be environment conscious for his today and tomorrow. The study advocates a more organized, purposeful, and co-coordinated mass media approach to bring about increased consciousness and awareness, education and knowledge about the environment