Mass Communications -Scholarly Publications

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Browsing Mass Communications -Scholarly Publications by Author "Oketunmbi, E. O."

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    Open Access
    Influence of Covid-19 (Coronavirus) Pandemic Lockdown on Media Usage in Nigeria
    (KIU Interdisciplinary Journal of Humanities and Social Sciences. Kampala International University, Uganda, 2021-03) Oketunmbi, E. O.; Aderibigbe, A. A.; Olajuwon, O. E.
    The COVID-19 pandemic global lockdown caused concerns about survival and made people turn to various communication media for information about the virus. This study therefore investigated the extent to which Nigerians used various media before and during the lockdown. The population of the study were resident Nigerians from which 1,250 respondents were selected by the random sampling. A 15-item Google Form was the research instrument. Findings showed that the respondents read hardcopy newspapers and or magazines occasionally before the lockdown while most of them did not read newspapers and or magazines during the period. There were consistent uses of social media, the Internet and online newspapers and or magazines in the period. Finally, education, entertainment, information, motivation and socializing constituted the most frequent needs to which the respondents applied various media. The study therefore recommends that in media selection, advertisers should note the most popular among the respondents.
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    Open Access
    Unorthodox Sexuality Themes of Some Children’s Television Cartoons and the African Culture
    (KIU Interdisciplinary Journal of Humanities and Social Sciences. Kampala International University, Uganda, 2021-03) Oketunmbi, E. O.; Mbagwu, P. O.
    Same-sex relationships are now lawful in Western countries, while it remains a taboo and a crime in Africa. Whereas studies have established television as a powerful agent of cultural diffusion, Africa now receives 24-hour broadcasts of same-sex television contents from the West, including children’s television cartoons. Therefore, this study investigated the perception and implication of that trend in Nickelodeon, Disney Channel, and Cartoon Network satellite television channels amongst the numerous channels available. Cultivation and agenda-setting theories constitute theoretical framework, while the study adopted descriptive survey and questionnaire as research method and instrument respectively. From a population of study comprising adults having parental or guardianship control over underage children in Lagos, the study drew 200 respondents. Findings revealed that respondents perceived introduction of unorthodox sexuality themes in children’s cartoons as detrimental to the development of children and culture in Nigeria. The study recommended that government should increase efforts in monitoring and regulating television contents produced and accessible to children in Nigeria.