Mass Communications -Scholarly Publications

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Open Access
Advertising and National Development: Implications for Nigeria
(School of Communication, Lagos State University, Nigeria, 2015-12) Tejumaiye, J.A
This study examines the role of advertising in national development in Nigeria. The study examines the concept of development and the role of advertising in the promotion of national development from the micro and macro perspectives. The study concludes among others that as an adjunct of the mass media, advertising, aside its traditional purpose of information, persuasion, reminder, comparisms and reinforcements, plays the role of mobilizing and galvanizing the public about issues as well as stimulate the public to take actions as desired by sponsor of advertisements and that just like the mass media, advertising teaches norms and societal values; advertising also plays the role of mobilizing the electorates
Open Access
Nigerian Outdoor Advertising: Concepts, Constructs, Issues and Trends
(Lagos: University of Lagos Press and Bookshop, 2018) Daramola, A. C; Tejumaiye, J.A
This 285 pages edited book examines the concepts, constructs, issues, and trends in contemporary outdoor advertising practice in Nigeria. The book did the examination via various outdoor advertising topical issues such as creativity in outdoor advertising, photography in outdoor advertising, managing outdoor advertising, regulation of outdoor advertising, subliminal issues in outdoor advertising, aesthetics of outdoor advertising among others