Mass Communications -Scholarly Publications

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Browsing Mass Communications -Scholarly Publications by Subject "African traditional communication systems"

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    African Traditional Communication Systems and Nigeria’s 20-2020 Development Goals
    (College of Management Sciences, Al-Hikmah University, Ilorin, 2013) Oketunmbi, E.O.
    Introducing ATCOMS as an acronym to African traditional communication systems, this paper discussed the concepts and channels of indigenous communication on the continent. To realize the objectives of Nigeria's 20-2020 development goals, the paper also suggests the adoption of a multi-format and multi-channel communication approach that involves the integration of ATCOMS with the mass media communication strategies. It concludes that ATCOMS is a people oriented, participatory, and popular phenomenon in Africa. Therefore, it recommends the incorporation and exploitation of ATCOMS in NV 20-2020 and notes that such a step will be a right one in the right direction.