Mass Communications -Scholarly Publications

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Browsing Mass Communications -Scholarly Publications by Subject "Acquisition of knowledge"

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    Open Access
    The Yoruba “Omoluwabi” in the Age of Globalisation: Issues and Challenges for Development Communication
    (Ibadan: Ibadan University Press, Nigeria, 2008) Tejumaiye, J.A
    “Omoluabi” among the Yoruba is good character. “Omoluabi” as a construct in Yoruba land is entrenched in the Yoruba Educational system. The end product of education among the Yoruba is to make an individual an “omoluabi”. Good character in the real sense among the Yoruba includes respect for old age, morality, honesty, intelligence, respect for custom, and devotion to duties. This article contributed to knowledge by way of stating that the construct omoluwabi be elevated to a high pedestal.